Challenging Traditional Assumptions
Imagine this scenario: A charity organisation, overflowing with dedication and passion, yet firmly rooted in its traditional face-to-face approach, utterly convinced that their service users would reject remote services. Could this belief be more than just caution, but rather a significant misunderstanding of their users' needs and preferences in today's rapidly changing world?
In an era where digital technology is central to our communication and interaction, the assumption that all charity service users favour face-to-face interactions over remote services is a misconception that needs challenging.